noreply@agencyhandy.com sender with your own branded email address, configure a dedicated SMTP server for reliable delivery, and customize the templates used for client notifications, invoices, proposals, and more. Setting this up properly ensures your emails reach clients’ inboxes — not their spam folders — and that every message reflects your agency’s identity.
Overview of Email Setup Components
Custom Email Address
DKIM & SPF Records
SMTP Server
Email Templates
Part 1: Set Up a Custom Email Address
Before configuring your sender email, you need a registered domain with email hosting. Popular providers include Google Workspace, Microsoft 365, Zoho Mail, and Cloudflare Email Routing.Register a domain and set up email hosting
hello@youragency.com).Navigate to Email Setup in AgencyHandy
Enter your sender name and email
AgencyHandy Support or your agency’s name). In the Sender Email field, enter the custom email address (e.g., hello@youragency.com). Click Save.Verify your email address
Configure DKIM, SPF, and DMARC DNS records
- SPF record (TXT type) — authorizes AgencyHandy to send emails on behalf of your domain.
- DKIM records (3 CNAME records) — add cryptographic signatures to outgoing emails so receiving servers can verify authenticity.
- DMARC record — defines how recipient servers should handle emails that fail authentication checks.
Confirm active status
Part 2: Configure DKIM & SPF (Standalone Setup)
If you need to generate or regenerate DKIM and SPF records independently, follow this path: Workspace Config → Emails → DKIM & SPF Setup → Generate DKIM and SPF records. Then add the records to your DNS:Part 3: Set Up SMTP
SMTP (Simple Mail Transfer Protocol) lets you route all outgoing AgencyHandy emails through your own verified mail server, giving you more control over deliverability and branding.Open SMTP Server settings
Switch to SMTP Provider (if needed)
Enter your SMTP credentials
Generate an app password (Gmail example)
- Go to myaccount.google.com/security and confirm 2-Step Verification is active.
- Visit myaccount.google.com/apppasswords.
- Click Select app, choose Mail (or enter a custom name), then click Select device and choose your setup.
- Click Create — Google generates a 16-character app password.
- Copy the password and paste it into the Password field in AgencyHandy’s SMTP settings.
Confirm the setup
Test the SMTP connection
Part 4: Customize Email Templates
AgencyHandy includes pre-built templates for every automated email it sends. You can customize each one to match your brand tone and include relevant dynamic content. Available templates include:- Client Sign-up
- Send Proposal
- Task Review
- Send Invoice
- Invoice & Subscription Reminders
- Ticket Creation Notifications
Open Email Templates
Select a template to edit
Customize the template fields
- Sender Email: Choose which configured email address sends this template.
- Subject: Write a clear, concise subject line.
- Body: Edit the message content to match your agency’s tone and messaging.
- Dynamic Variables: Insert placeholders like
{{client_name}},{{company_name}}, or{{invoice_id}}to auto-populate client-specific data. - Social Media Links: Add links to your agency’s social profiles to encourage engagement.
Send a test email
Save your changes
Important Notes
- SMTP and custom email are mutually exclusive. Only one method can be active at a time per workspace.
- Re-enter email on switch. If you switch from SMTP back to a custom email setup, you must re-enter your custom email credentials.
- Incorrect SMTP credentials block all outgoing emails. Double-check your hostname, port, username, and password if emails stop sending after an SMTP change.
- DKIM/SPF propagation takes time. Wait up to 2 hours and refresh the Email Setup page before concluding there is an error.
- Dynamic variables are case-sensitive. Use them exactly as shown in the template editor to ensure they populate correctly.

