3.2.2 Lead Management

The Lead Management feature in Agency Handy streamlines the tracking, management, and conversion of leads into clients. Using a visual Kanban board leads progress through predefined stages, enabling agencies to focus on high-priority prospects and improve conversion rates.

What:

This feature allows users to track leads across stages (New → Contacted → Qualified → Working → Proposal Sent → Negotiation → Client) on a Kanban board, take quick actions, and seamlessly convert leads into clients.

Purpose:

  • Simplify lead tracking and management.

  • Improve lead-to-client conversion rates.

  • Automate follow-ups and streamline communication to save time and increase efficiency.

Pre-conditions:

  • An active Agency Handy account with the CRM module is enabled.

  • Permission to access and manage leads.

  • Users must have relevant lead details to create or update cards.


Steps to Use:

  1. Log In to Your Agency Handy Account:

    • Access your account using your credentials.

  2. Navigate to the CRM Tab:

    • From the main navigation, click on CRM.

    • Select the Leads option to open the Kanban board for lead tracking.

  3. Create a New Lead:

    • Click the Create Lead button.

    • Fill in the lead details, including:

      • Lead Name (First Name & Last Name). This is mandatory.

      • Email (This is mandatory).

      • Company Name

      • Category

      • Status (Contacted, Qualified, Working, Proposal Sent, Negotiation, Client)

      • Source (Facebook, Website etc)

      • Lead Value

      • Phone Number

      • Website

      • Assigned Agent,

      • Last Interaction

      • Address (Country, State, City, Zip code)

      • Attachments (if any).

    • Click the "Create" button and Save the lead to add it to the New stage on the Kanban board.

  4. Track Leads on the Kanban Board:

    • View all leads in their respective stages.

    • Drag and drop leads between stages to indicate progression.

  5. Quick Actions on Lead Cards:

    • Click on a lead card to:

      • Edit contact Information (Lead Information & General Information).

      • Print the Lead Details by clicking the Print button at the top right corner.

      • Convert any Leads to the Client directly.

  6. Set Reminders and Automate Tasks:

    • Receive automated notifications for leads idle in a stage for more than X days.

    • Example: "Follow up with [Lead Name]."

    • Actions such as "Send Proposal" automatically generate tasks in the task manager.

  7. Filter and Search Leads:

    • Use the filters to narrow down leads by:

      • Assigned Agent, Lead Value, Last Interaction Date, or Source.

    • Use the search bar for quick lookups.

  8. Convert Lead to Client:

    • Click the Convert to Client button on the lead card.

    • The lead will be removed from the Kanban board and appear in the Clients Tab.

    • A confirmation message will appear: “Lead has moved to the Clients Tab.”


Important Notes:

You can quickly filter by criteria such as

  • Default Pipeline Stages:

    • New → Contacted → Qualified → Working → Proposal Sent → Negotiation → Client.

  • Editable Fields:

    • Contact info (email or phone number) and notes can be updated directly on the lead card.

  • Reminder Notifications:

    • Receive alerts for leads idle in any stage beyond a set time limit (e.g., 7 days).

  • Automated Task Integration:

    • Key actions (e.g., sending proposals) automatically create tasks to keep the workflow organized.

  • Reporting Metrics:

    • Track performance with reports on:

      • Number of leads per stage.

      • Conversion rates.

      • Average time spent in each stage.

      • Best-performing agents.

  • Search and Filters:

    • Quickly find leads using search or filter by criteria like Assigned Agent, Lead Value, and Last Interaction Date.

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